For any business, it’s crucial to be social, and nonprofits are absolutely no exception to the rule. Total online revenue for nonprofits rose 23 percent in 2017, after a 15 percent growth from the previous year, according to a 2018 study done by M+R Benchmark. That means that it’s especially important to be on social media and engage others. It’s the only way that your nonprofit organization can continue to grow, particularly in this day and age.
Growing your following on social media is only the tip of the iceberg when it comes down to strategies for social media marketing in 2018. Email lists are in fact far outpacing social media platforms in effectiveness at the present time. But overall, you’re still going to need social media to help out your cause. Check out this list of some of the best social media marketing strategies for a nonprofit, courtesy of Sprout Social.
Utilize Social Media for Your Nonprofits Communication Strategy
The first thing your organization needs to do is effectively integrate social media into their entire marketing strategy. Social media has to become a literal appendage to your other work. Consider how you’re going to connect events promotions and any other content to your target audiences by utilizing your digital strategy. You need to determine what exactly your organization hopes to accomplish through their new marketing strategy. Come up with a set of goals that are geared towards your social media efforts.
Identify Your Target Audience
After you’ve determined your goals, it’s time to determine what your target audience is. Long story short, who exactly are you gearing up all of your content for? It’s not best to say that everyone is your target audience because it’s too broad. Focus your efforts more on a smaller group of people, that what your overall work is that much more effective. Develop an audience persona, which will be basically based off a set demographic of your followers and information regarding your target audience.
Choose Your Networks, Develop a Strategy
After you’ve determined your goals and target audience, it’s time to choose what networks you will be focusing your efforts on. Study social media demographics to find out where your target audience is most active online, and then centralize all your efforts on those certain networks. If you don’t have a lot of time to spend on social media, it’s okay–only focus on a couple to a few social media platforms to start off.
Once you’ve beefed up your strategy, identified your target audience and chose your networks to work off of, you’re ready to completely integrate your social media marketing strategies for your nonprofit.
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