Key Features of an Up-to-Date Privacy Policy

As of 2017, over 50 percent of the global population has access to the internet, according to Statista. That means almost everyone is connected in some way, shape or form. If you’re running a business and have a website that collects data from its users, then the world’s laws require you to have a privacy policy, according to Privacy policies are a core part of your online business and they help keep you and your users safe. But that doesn’t mean that everyone is aware of them. Half of online users do not even know what a privacy policy is and how it operates, according to a 2014 study done by Pew Research Center.

“Many people don’t actually read privacy policies; they simply look at the label,” said Joseph Turow, a student studying digital marketing and privacy issues at the University of Pennsylvania’s Annenberg School for Communication.

However, with GDPR taking effect and recent high-profile data breaches, consumers have recently grown more aware of data privacy and are placing it as a higher priority. That means it’s that much more important to have a privacy policy that is both to-the-point and up-to-date. Here’s some key features of an up-to-date privacy policy.

What a Privacy Policy Covers

Privacy policies are legal agreements that explain what kinds of personal information you gather from website visitors, how you use this information and how you keep it safe. Examples of personal information include names, birth dates, email addresses, phone numbers and bank details. Whatever you think is personal, is probably personal information. A privacy policy generally covers:

  • Cookie use
  • Details of data transfers
  • Affiliated websites or organizations
  • Data storage, security and access
  • The purpose for collecting the data
  • The types of information collected by the website or app

What Your Privacy Policy Should Include

Every privacy policy varies from business to business. How one collects information is not the same as the next. But at minimum, your policy should include:

  • Business name and contact details – Make sure an official business name and contact information is available.
  • Types of personal data you collect – Itemize the various types of personal information you use directly or indirectly.
  • Why you collect personal data – Privacy laws require you to state why you’re collecting personal data and what you do with it.
  • How the data is used – A key component of any privacy policy.
  • How you share data with third parties – All instance of third party data need to be explained in your policy. Make sure it’s spelled out loud and clear.
  • How to opt out of data collection – You have to give people an option to opt out of these things. Ensure it’s readily available.

If you have a business with a website, you need a privacy policy. Make sure it’s perfect, accessible and easy to read. With a prime privacy policy, you will reduce your exposures.

About Domenick & Associates

At Domenick & Associates, we specialize in protecting small to mid-sized IT firms. Our coverage is custom tailored with your clients in mind to guarantee them the best protection. For more information about our products, contact us today at (215) 629-5701.

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