As most gallery owners are aware, hosting successful art exhibitions is a key factor to their success. In addition to booking creative and talented artists, there are some further considerations to make to ensure the night goes as planned and your gallery makes money. Therefore, secure your clients with a customized and exclusive Artsurance Program, and share the following tips with them.
Set up business cards.
Patrons can’t buy art if they don’t know where to start. Set up business cards that showcases the artist, their information, and what pieces are for sale. This way, there will be no confusion about what is for sale and they can seek out more information about the artist should they choose to buy their work.
Create custom printouts.
Since the artist cannot possibly speak to every person about every piece, ensure they create custom printouts that explains what the piece is, what it means, and why it was created. Display these alongside the art with acrylic wall mounted sign holders to answer commonly asked questions that buyers might have.
Provide a comment box.
According to Red Dot Blog, ballot and comment boxes should request the following information:
- Comments/Feedback about the artwork.
- Contact information (including address, phone number, and email) – your visitor might not include all of the info, but it sure doesn’t hurt to ask).
- Permission to add the visitor to your mailing list. If you don’t ask for this explicit permission, you really shouldn’t add the name to your mailing list.
A successful event will establish professional relationships with buyers, artists, vendors, and the community. Take advantage of all of the professionals in the setting and work to establish rapport so they continue to participate in your exhibitions.
At Domenick and Associates, we specialize in protecting art exhibitions from their liability concerns. Our coverage is available for up to 60 days with a minimum of 1,500 people in attendance. For more information about our products, contact us today at (855) 745-3636.